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Bachelor of Science in Marketing - Reusable

Bachelor of Science in Marketing

Courses Required of all Business Students (Business Core)

MKT 100 Fundamentals of Marketing 3 credits
MKT 100 Fundamentals of Management 3 credits
MT 160 College Algebra 3 credits
ACC 100 Principles of Financial Accounting I 3 credits
ACC 200 Principles of Managerial Accounting 3 credits
ECON 200 Macroeconomics 3 credits
ECON 220 Microeconomics 3 credits
MGT 410 International Business 3 credits
BU 300 Business Ethics 3 credits
LAW 310 Business Law I 3 credits
FIN 300 Corporate Financial Management 3 credits
BUS 341 Intro. to Research and Analysis using Statistics 3 credits
MGT 490 Business Policy 3 credits
    40 credits

Additional Courses Required of All Traditional Students

BU 110 Business, Organization, and Management 3 credits
BUS 200 Professional Development I 1 credit
BUS 210 Professional Development II 1 credit
BUS 220 Professional Development III 1 credit
    6 credits

Major Requirements: Marketing

MKT 230 Sales Management 3 credits
MKT 300 Consumer Behavior 3 credits
MKT 310 New Product Development 3 credits
MKT 410 Marketing Research 3 credits
MKT 420 Product Management 3 credits
MKT 498 Research in Marketing 3 credits
     

What can I do with a Bachelor of Science in Marketing?

You can work almost anywhere with a marketing degree. Nearly every type of business or industry utilizes marketing professionals in some way. Most students enter the job market in entry level positions in advertising, brand management, market research, or public relations.

Contact

Dr. David Turi
Director, Undergraduate Business Studies
Phone:  201-559-3327
Fax:  (201) 559-3328

Undergraduate/Graduate Catalogs

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